Undergraduate studies - Economics and Tourism

COURSE CODE	COURSE TITLE	ECTS
EPT3	E-business in Tourism	5

Basic info

Undergraduate

3rd

Elective

Tourism

Summer

Serbian and English

Course description

E-marketing and E-commerce; technical basis of Internet functioning; Internet as a business media; strategic planning in e-commerce; Internet marketing plan; business information; customer relations; using and managing information and reservation systems in tourism; communication and Internet community; planning and design of tourist web site; quality aspects of web presentations; tourist web presentation content. HTML technology for defining web site content (parts of pages, rules of defining pages, headlines, paragraphs, blocks, tables, forms); CSS technology for formatting web design (text and paragraph design, background, box-model, absolute and relative positioning, effects); JavaScript language basis (variables, basic structures, fitted objects, web page objects).

References

1. Nicić, M. (2011), E-poslovanje u turizmu, Beograd: Visoka turistička škola
2. Stankić, P., Stankić M. (2008), Informatika u turizmu, Beograd: Visoka turistička škola

Classes per week

2+1

Grading (max. points 100)